Asort: The Co-Commerce Platform That’s Changing the Way India Shops

The six homegrown brands cover each and every need of fashion conscious men, women and youth by providing all wardrobe essentials crafted for the modern India.

Another Bad Generation (A.B.G.)™ – Own the Streets

First Indian street wear brand, deeply rooted in art with a motive to rebuild a new culture for Indian youth, ABG™ truly stands for its name, ‘Another Bad Generation’.

Earthy Scent® – Finest Indian Craftsmanship

A brand that takes ethnic fashion loving people a step closer to nature, promotes Indian crafts and textiles and transforms them into silhouettes and styles acceptable to the modern Indian men and women.

Mr. Huffman® – Classic Men Powerhouse

Mr. Huffman® is for men who understand class. A premium menswear brand known for its meticulously and elegantly crafted apparel to add an extra dimension to the men’s close.

Ifazone® – Get into Basics

An ultimate objective of enhancing the personality of the wearer by providing a clean range of men and women clothing with a play of finest fabrics & textures.

 Kuefit™ – Each Mile Matters

Kuefit™ adds a dash of sporty spirit and athletic enchant clothing range alongside the maximum comfort. The brand covers all your athletics choices shrouded in supreme style.

Solasta Shoes™ – Mix Match

The brand provides the right selection of footwear that defines the personality of the wearer. Solasta Shoes™ is the brand that oozes solace, glamour and style.