Leader Profile — Sample A
4.6/5 · 6 Years with Asort
Gurugram, Haryana
India's First Co-Commerce Platform
Asort is India's first Co-Commerce platform, empowering over 10 lakh partners across 20+ Indian states to earn income by selling in-house fashion, beauty, fitness, and lifestyle brands — through a Sell & Earn model that requires zero to very little investment.
Founded 2011 — 13+ Years in Co-Commerce
6 In-House Brands, 500+ Curated Products
10 Lakh+ Partners Across India
20+ States Presence, HQ: Mohali, Punjab
Connect With Top‑Performing A‑Preneur Mentors
Illustrative profiles — replace with verified, consenting leader profiles before publishing.
Leader Profile — Sample B
4.5/5 · 3 Years with Asort
Jaipur, Rajasthan
Leader Profile — Sample C
4.7/5 · 8 Years with Asort
Lucknow, Uttar Pradesh
Leader Profile — Sample D
4.4/5 · 2 Years with Asort
Pune, Maharashtra
Leader Profile — Sample E
4.8/5 · 7 Years with Asort
Chennai, Tamil Nadu
Asort's vision: The future of business is collaboration, not competition.
Co-Commerce is not just a model — it's a movement. Asort aims to expand Co-Commerce internationally and grow into Tier 4 cities and rural India.
What Is Asort Company?
Asort Company is India's first Co-Commerce company, established in 2011 by Roshan Singh Bisht and Natasha Singh, and registered as Dynamic Beneficial Accord Marketing Private Limited (CIN: U51909PB2011PTC035491), headquartered in Mohali, Punjab. Asort created an innovative business model that integrates e-commerce, direct selling, and community-centric entrepreneurship within the same business realm.
In traditional e-commerce, companies receive the profit while users are only consumers. In Asort's Co-Commerce model, every member is able to earn and expand their own business while building the system itself — without any large monetary investment required.
OUR EXPERTS EXPLAIN
What Is Co-Commerce?
Co-Commerce creates a business model of the future that integrates commerce and community. With Asort, users have the means to earn an income by sharing products in their network — to a degree that wasn't previously possible in traditional e-commerce or direct selling.
- Every member earns — not just the company or the seller
- No large capital investment required to get started
- In-house, curated brands — not an open third-party marketplace
How You Earn With Asort
You become a Partner, access Asort's exclusive product catalogs, promote and sell to your network, and earn Asort Points (APs) for each sale. 2 AP = ₹1. As your sales and network grow, your rank rises — unlocking better discounts and higher earnings.
- Earn APs from personal purchases, downline purchases, and referrals
- Grow from Patron (8% discount) to ACE (57%) to ABO (60%)
- Build a partner network and earn Group Profit on your team's sales
Co-Commerce vs. E-Commerce vs. Direct Selling
Unlike e-commerce where only the seller profits, Co-Commerce ensures every active partner has real earning potential. Unlike MLM, Asort's income is primarily generated from product sales — not just recruitment. All in-house products have genuine retail value.
- Focus: People, community and growth — not just transactions
- Investment: Nil to very low — no mandatory stock purchase
- Support: Comprehensive training, mentorship, and ABC community backing
Who Can Join Asort?
Asort has specifically reduced barriers so that students, homemakers, and first-time entrepreneurs can participate without financial risk. Asort particularly enables Tier 2 and Tier 3 city entrepreneurs who previously lacked access to a legitimate business opportunity.
- Students who want a side income with flexible hours
- Homemakers seeking financial independence without leaving home
- Content creators on Instagram and YouTube looking to monetize their reach
Asort's 6 In-House Brands — Your Product Portfolio
Asort sells only its own internally designed and quality-approved brands — giving partners full confidence in what they promote
IFAZONE — Youth Fashion
Men's and women's daily basics — Denim, T-shirts, Casuals, Bottoms. Good fabrics and modern designs at fair prices. Target: Students and young professionals 18–30 years.
MR. HUFFMAN — Premium Menswear
Oxford shirts, Blazers, Ties, Sunglasses. Competes with high-end fashion brands at better prices. Target: Professionals, Executives, and men's fashion enthusiasts.
AMIIGA — Beauty & Personal Care
2-in-1 Lipstick/Cheek Tints (SPF 15 & Tea Tree Oil), Kajal, Perfumes. Multi-function beautifying and nourishing products. Target: Women 18–40 years.
SOLASTA — Footwear & Accessories
Casual Belts, Reversible Formal Belts, Wallets, Socks. Style and Functionality in Accessories. Target: Fashion-forward men and women seeking versatile accessories.
KUEFIT — Active Lifestyle
Women's Joggers with Reflective Strips, Mesh Sports Shoes, Gym Wear. Performance fabric that is breathable and skin-friendly. Target: Youth who love fitness and sports.
HOME & DAILY NEEDS
Bath Essentials, Home Decor, Pooja Items, Fresheners. Covers daily lifestyle needs beyond fashion. Asort's fastest growing new expansion category — not apparel.
Overview
- Sell & Earn — Earn Asort Points (AP) on every product you sell. 2 AP = ₹1. Earn from personal purchases, downline purchases, and referrals.
- Group Profit — Earnings from sales of team/downline partners as your network grows
- Growth Fund — Earnings from training, learning, and development activities
- Leadership Bonuses — Performance bonuses at higher ranks
- Digital A-Preneur Rewards — Content creators earn up to ₹7,000/month based on follower count and content output
- Asort Gold Gems — 1 Gem = ₹1. Asort Gold is the upgraded incentive plan with faster rank progression
- Patron (Entry Level) — 8% discount on purchases
- Promoter (₹8,000 lifetime purchases) — 26% discount on purchases
- Maven (₹40,000 purchases OR 5 Promoters developed) — 40% discount on purchases
- Influencer (Higher milestone + team size) — Enhanced Earnings + Group Profit
- ACE (4 Influencers in team) — 57% discount on purchases
- ABO (4 ACEs in team) — 60% discount + premium perks
- Workshops led by experts — digital marketing, communication, leadership, and business management
- Mentoring: New Asort partners are guided by experienced Asort leaders
- Badge Ceremonies: Events where rank and milestone achievements are acknowledged
- Leadership Conclave: Exclusive events for elite partners
- Cash Craze Campaigns: Motivational campaigns to help new partners place their first orders
- Incentive Trips: Trips for high achievers (e.g. Open Roads Thailand)
- ABC (Asort Business Community) is the structured ecosystem where all partners learn, earn, and celebrate
- Partners feel ABC is their home — building confidence and community within their group
- ABC hosts events in Tier 2 and Tier 3 cities, not just metros
- One-on-one mentoring from experienced leaders at every stage of your journey
Who Can Join Asort?
- Students who want a side gig with flexible hours
- Homemakers who want financial independence without leaving home
- Employees of other companies who want a supplemental income stream
- Content creators on social media who want to monetize their followers
- Entrepreneurs who want to start a business without financial risk
- Anyone in Tier 2/Tier 3 cities of India who want a legitimate business
How To Join Asort — Step by Step
- Visit asort.com and register as a new partner
- Choose your plan: standard Sell & Earn, or Asort Gold
- Complete your profile and finish your KYC verification
- Browse product listings across all in-house brands
- Order a product to activate your Patron membership
- Network, share, and earn Asort Points — and join ABC training
Why Build Your Business With Asort
A model designed around flexibility, not fixed costs
01
Zero to Very Low Investment Required
There's no franchise fee and no mandatory inventory purchase. The first product order is the only cost associated with becoming an active Patron. No significant joining cost. No stock inventory cost. Just your ambition.
02
Asort Business Community (ABC)
ABC is not just a network — it's the soul of Asort. A structured ecosystem where all partners come to learn, earn, and celebrate. Training, mentoring, badge ceremonies, leadership conclaves, Cash Craze campaigns, and incentive trips like Open Roads Thailand.
Your Journey With Asort
Register Free
Get a Dedicated Mentor
Pick Your Category
Complete Starter Training
Make Your First Sale
Track Earnings & Grow
Climb the Rank Ladder
Asort's Real Impact — 10 Lakh+ Lives Changed
The effect of Asort isn't just captured in revenue figures. It's shown by the businesses it has helped start and the communities it has empowered. 7 lakh units were sold during COVID. Partners operate across 20+ states. 13+ years of continuous operation.
Real Success Stories
- Priya from Bhopal — zero business experience before Asort. Joined during the pandemic, trained to sell Amiiga cosmetics, and is now the leader of a team of 20.
- Arjun from Jaipur — dropped out of college but is now financially secure through his Asort partner network income stream.
- A homemaker from Bihar — joined as a customer, now has a team, an income, and gives speeches at ABC events.
- A college student from a small town — wore Ifazone apparel, became a team leader, and now trains others in leadership and communication.
Why Asort Succeeds in Tier 2 & Tier 3 Cities
- Zero capital requirement means small-town entrepreneurs can join at no financial expense
- Selling through smartphone technology enables youth to conduct business from any location
- Products align with the aspirations of the middle class in Tier 2 and Tier 3 cities
- ABC community operates as a locally functioning support and encouragement network
- ABC hosts events in Tier 2 and Tier 3 cities — not just metros
Asort Gold Benefits
- Asort Gems as reward currency (1 Gem = ₹1)
- Faster rank progression after sign-up
- More defined milestone targets
- Higher rewards for beginners with challenge incentives
Digital A-Preneur Program
- Earn ₹3,000–₹7,000/month from content
- Available on Instagram & YouTube
- ₹500 bonus for 5 referrals, ₹2,500 for 20+
- 5 levels: Beginner to Expert (650–45,000+ followers)
Frequently Asked Questions About Asort
Yes. Asort is DIPP-recognised in direct selling. Its legal name is Dynamic Beneficial Accord Marketing Pvt. Ltd., CIN U51909PB2011PTC035491, and it has been functioning since 2011 with over 10 lakh lives impacted across India.
Asort is not an MLM company. Asort uses a partner referral system, but it is primarily Co-Commerce — income is generated from the sale of products, not from referrals alone. The in-house products carry genuine retail value.
Earnings depend on rank and activity level. Patrons (entry level) get 8% discount and earn APs. ACE rank partners get 57% discount and earn Group Profits. Digital A-Preneurs earn between ₹3,000 and ₹7,000 per month depending on follower count and content output.
Asort is a zero to very low investment business. The first product purchase is the only cost associated with becoming an active Patron. There is no significant joining fee and no cost for maintaining stock inventory.
Asort Gold is a 2023-24 upgrade to the Asort incentive program. It uses Asort Gems (1 Gem = ₹1) as the reward currency and offers faster rank progression, higher initial rewards, and a more streamlined onboarding process — making it easier for new users to start earning quickly.
The Digital A-Preneur Program pays Instagram and YouTube content creators ₹3,000 to ₹7,000/month based on follower count (5,000 to 45,000+) and content output (6–18 pieces per cycle). It also offers referral bonuses: ₹500 for 5 referrals, ₹2,500 for 20+ referrals.
Asort sells only in-house brands across fashion (Ifazone, Mr. Huffman), beauty and personal care (Amiiga), footwear and accessories (Solasta), activewear (Kuefit), and home and daily needs. All brands are designed and quality-approved internally by Asort.
Asort is headquartered in Mohali, Punjab, India. It operates across 20+ states in India and is accessible online at asort.com.
ABC stands for Asort Business Community — Asort's partner network and community ecosystem that provides training, mentorship, badge ceremonies, and leadership events. It is the community backbone of the Co-Commerce model.
Asort was co-founded by Roshan Singh Bisht (CEO) and Natasha Singh in 2011. Roshan Singh Bisht is a first-generation entrepreneur and the visionary behind the Co-Commerce model, focused on making entrepreneurship accessible to every Indian youth.
Real Partner Success Stories
Priya
Partner · Bhopal, Madhya Pradesh
★★★★★ Amiiga Beauty Seller
Joined during the COVID-19 pandemic with zero prior business experience. Underwent training, started selling Amiiga cosmetics, and is now the leader of a team of 20 partners.
Product Line: Amiiga Beauty & Personal Care
Arjun
Partner · Jaipur, Rajasthan
★★★★★ Partner Network Builder
Dropped out of college but found his path through Asort. Now financially secure through his partner network income stream — proving that formal education isn't the only route to success.
Model: Sell & Earn + Group Profit
Homemaker Partner
Partner · Bihar
★★★★★ ABC Community Speaker
Joined Asort as a customer. Today she has a team, a steady income, and gives speeches at ABC events — inspiring the next wave of women partners who are just getting started.
Community: Asort Business Community (ABC)
College Student Partner
Partner · Small Town India
★★★★★ Ifazone Team Leader
Started as an Ifazone apparel wearer. Became an Asort team leader, and now trains others in leadership and communication — turning a product passion into a career.
Brand: Ifazone Youth Fashion