Ifazone
Contemporary fashion for the everyday.
Asort: India's First Co-Commerce Platform — Complete Guide 2026
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Be in business for yourself, but never by yourself.
Set your own pace to earn extra income — with Asort's free education courses and the support of a 10 Lakh+ community of sellers, makers and influencers.
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What is Asort?
Asort Co-Commerce Hub
Asort is the largest Indian fashion co-commerce reselling community — creating opportunities for young India and fuelling their spirit of entrepreneurship through the digital world.
Proudly built in India, Asort is based on a unique model that merges the power of social media with a love for fashion, reimagining the way e-commerce works in the country.
On a mission to change how people view social selling, Asort today empowers 650K+ fashion entrepreneurs across the nation — a brand focused on far more than just sales & profits.
Built on social networking and referral marketing, helping members empower themselves even as they shop.
More than a place to buy fashion — a chance for a complete life makeover, touching the lives of members and the people around them.
650K+
Fashion Entrepreneurs
10L+
Community Members
PAN
India Presence
Know about
What is Asort?
Asort is a digital hub to explore a wide range of fashion and lifestyle items — a platform built around trendy clothing and accessories, handpicked for fashionistas.
The collection runs deep and diversified, with pieces to fill a wardrobe for every occasion. Quality and durability are the constant: products designed to keep you a step ahead of the trends.
Behind the storefront is a 10 Lakh+ community of seller partners, vendor partners and influencer partners. Having spread across Tier 1, Tier 2 and Tier 3 cities, Asort operates PAN India — and gives fashionistas a space to come together, swap ideas and shape the product line.
In short, Asort is where fashion excellence meets real business opportunity — a go-to destination for anyone passionate about style and looking for top-notch clothing and accessories.
How to join Asort and start earning
MAKING MONEY WITH ASORT
Sell quality fashion & lifestyle products that people love every day. Earn in three ways:
- Retail margin from every Asort product you sell.
- Bonuses calculated from your business growth.
- Incentives rewarded as you reach key milestones in your business.
Earn points on each product sold
Asort commission plan explained
Asort — Company Overview
Company Name
Asort
Legal Name
Dynamic Beneficial Accord Marketing Pvt. Ltd.
Founded
2011
Headquarters
Mohali, Punjab, India
Founders
Roshan Singh Bisht
Business Model
Co-commerce (B2C & B2B) — a blend of social selling and direct selling
Employee Strength
250+
Primary Focus
Empowering independent sellers and micro-entrepreneurs
Product Categories
Fashion, Beauty, Wellness, Lifestyle
Community Focus
Building a community of sellers, makers, and influencers
Unique Positioning
India's first co-commerce company
Private Labels
A.B.C, Earthy Scent, Mr. Huffman, Ifazone, Kuefit, Solasta
Online Presence
Instagram: @asortworld
Customer Care
Phone: 0124-6906900 | Email: care@asort.com
Core Values
Community building and economic sustainability
Asort Brand
A house of brands, built in India.
Six distinct labels under one roof — from grooming and fragrance to activewear and everyday fashion. Each crafted with the same promise of quality and authenticity.
Mr. Huffman
Premium men's grooming & style.
Kuefit
Activewear that moves with you.
Cape & Cloth
Effortless, layered essentials.
Earthy Scent
Fragrances rooted in nature.
A.B.G
Bold staples for every wardrobe.
Meet Asort CEO Roshan Singh Bisht
Roshan Singh Bisht
Co-Founder & CEO, Asort
13+ years in fashion
Leadership
Meet the founder behind India's first co-commerce platform.
Thirteen years in, the story is still being written. From a simple idea in 2011 to a community of crore-plus members, here's the journey in his own words — and the questions people ask most.
Thirteen years of building Asort has been a journey of grit and growth. What began in 2011 as a bet on direct selling has grown into a platform that has helped take the brand to over 3 crore people every month — expanding at nearly twice the industry's standard pace, while keeping its designs simple, its colours soft and its quality uncompromising.
Asort is India's first co-commerce platform — a fashion and lifestyle community that merges social media with reselling, empowering 650K+ entrepreneurs across Tier 1, 2 and 3 cities.
Asort was co-founded by Roshan Singh Bisht, who serves as CEO and has spent over 13 years shaping the brand's vision for community-driven commerce.
The road ahead is built on three mantras — transformational growth, trusted community membership and digital excellence — as Asort continues reaching Gen Z and millennial entrepreneurs nationwide.
A fashion-industry veteran of more than a decade, Roshan Singh Bisht has led Asort from a fledgling direct-selling idea to one of India's most talked-about co-commerce success stories.
Feel the difference
Asort products and brands
MR. HUFFMAN®
Mr Huffman is the epitome of premium fashion for the elite class lifestyle. Offering a sophisticated range of smart formal and casual clothing, this brand combines impeccable craftsmanship, luxurious fabrics, and trend-setting designs. For men with substance, Mr Huffman adds an extra dimension to their closets.
CAPE & CLOTH
is a brand that understands modern women’s need for both comfort and style, especially when it comes to formal wear. Our collection includes Blazers, trousers, co-ord sets, t-shirts, and shirts, all crafted with the finest materials to ensure utmost comfort without compromising on style. Whether you’re looking for a polished look for the office or an elegant ensemble for a special occasion, Cape & Cloth has you covered with pieces that blend sophistication and
seamlessly.
AMIIGA
Amiiga is all about you – young, empowered, and stylish. It’s not just a brand; it’s your ultimate fashion companion. From beauty products to perfumes and fashion, we’ve got everything to celebrate your unique style.
The Company
What is the Asort company?
Asort is a co-commerce company built to unite businesses and communities around online shopping and entrepreneurship. It's a place to be your own boss and earn through social selling — while a wide range of products and services reaches everyday customers.
Co-Commerce
A new step beyond e-commerce — built around partnership and community.
Entrepreneurship
Helping people become entrepreneurs, with room to grow personally and in business.
Community Building
A sustainable space where creators, sellers and influencers thrive together.
Platform & Services
Tools to sell a variety of products, plus support for independent owners.
Earning Capacity
Members earn by sharing product links — every sale rewards the referrer.
Brand Builder
A house of brands, with 13+ private labels under the Asort name.
India's first co-commerce platform, founded in 2011 and headquartered in Mohali, Punjab — empowering 650K+ fashion entrepreneurs across the country.
Members sell handpicked fashion and lifestyle products through social selling, earning retail margins, growth bonuses and milestone incentives.
A diversified range across fashion, beauty, wellness and lifestyle — carried by private labels like Ifazone, Mr. Huffman, Kuefit, Earthy Scent and more.
Asort is a digital hub for fashion and lifestyle — pairing trendy, quality products with a real, community-driven business opportunity.
Asort's growing network of independent business owners spans Tier 1, Tier 2 and Tier 3 cities, operating PAN India.
Asort Customer Care Number
Timely Assistance: Providing prompt and efficient assistance to community members, addressing their queries and concerns in a timely manner. Below are the communication channels.
Customer Support Number: 0124-6906900 (Monday-Saturday)-9:30AM to 6:30PM
Email Address: care@asort.com (Resolves 95% of the queries within 24-48 hours)
For Escalations: Your grievance related to fraud instances must be reported to us at ds.help@asort.com for enabling us to investigate the matter and take necessary actions.
Chat with us: You can connect us on chat after logging into your Asort Account and our support team shall address the queries during the working hours only.
Feedback Collection: Actively seeking and collecting feedback from community members over the calls to understand their needs, preferences, and concerns.
Regular Updates: Providing regular updates on new features, improvements, or changes via IVR, Email and Whatsapp channel.
How to SignUp in Asort?
How Can I Signup on Asort?
Are you searching for how to Signup in Asort? Are you familiar with the Asort signup process and steps ? Asort india’s first co-commerce platform which provide , as popular in everyone .
In order to increase business reach to the appropriate target audience, we are bringing together companies and brands with excellent goods and services with communities that are relevant to them.
The goal is to bring together the communities of entrepreneurs, influencers, and sellers in order to promote community development and sustenance by establishing an economically viable ecosystem in which everyone can grow and develop together.
Join the Asort Community: Level 2 Signup and Requirements
Ready to jump into the wonderful world of Asort? Want to shop, earn, or grow? Your first step is to join the Asort community. Here is a clear and easy guide to signing up and learning what it takes to become an Asort Ambassador.
Two Ways to Get Started
As a Customer: Shop Asort’s wide range of products and enjoy exclusive benefits.
As an Asort Ambassador: Take it a step further by joining our vibrant community to unlock earning opportunities and rewards.
To become an Asort Ambassador, you’ll first need to sign up as a customer and complete the community enrollment form. It’s quick, straightforward, and opens the door to a world of possibilities.
Requirements to Become an Asort Ambassador
In order to become an Asort Ambassador, you should fulfill the below-mentioned criteria:
Age of 18 years or above.
You should be an Indian citizen.
You should have an invite from the current Asort Seller Partner.
Submit a valid government ID proof (like Aadhar Card, PAN Card, or Passport).
Want more information? Visit www.asort.com.
Why be part of the Asort Community?
Joining Asort is not mere membership—it’s a chance to be part of a vibrant community and enjoy unique benefits:
Shop and Save: Buy Asort products, accrue Asort Points (APs), and get great discounts.
Earn Rewards: As a Seller Partner on Asort, access a one-of-a-kind earning system tailored to aid in your growth and success.
Grow and Learn: Be part of a fulfilling ecosystem that promotes personal and professional growth.
The sign-up is free for Asort Ambassadors, but you’ll have to pay for your initial product purchase. First, go to www.asort.com to see the company’s mission, earning plan, and FAQs. The FAQs are full of useful information on how to sign up, buy products, earn Asort Points, and become a top Seller Partner.
How to Sign Up
The Asort signup process is designed to be user-friendly and takes just a few minutes. Here’s how it works:
Visit www.asort.com and click the signup link.
Fill out the customer registration form.
Complete the community enrollment form to become an Asort Ambassador.
Make your first purchase to start earning Asort Points, which contribute to your monthly rewards.
The sign-up manual can be read either in English or Hindi, as per your choice. Go through the details thoroughly before you begin.
Ready to Get Started?
Joining Asort is your opportunity to shop smarter, gain rewards, and be part of a community that honors growth and success. Come to www.asort.com and find out more and begin today!
www.mca.gov.in asort
In a historic step towards consumer rights in direct selling, Asort made significant inputs at the recent Government Conference on Consumer Rights. This video captures Asort’s views and thoughts on honest business practices and transparency to consumers in the direct selling industry.
Asort has always considered educating and empowering the consumers, and their attendance at the event just reinforces its commitment to doing the right thing in the business world. Continue reading to find out more about the event highlights and Asort’s view regarding protecting the rights of consumers under direct selling.
In this youtube video, we will present to you Asort’s government convention on the commercial rights provided on the basis of authorized information. This convention video will give you detailed information on commercial rights and will inform you about the benefits of advanced business by Asort. This video will make you aware about the best quality and user’s rights in the business field. #asortoday
Asort review — is it legit?
Asort case study
"Our 3 main mantras -
Transformational Growth, Trusted communitymembership &
Digital Excellence always!"
Roshan
CEO, Asort
Frequently Asked Questions
Frequently asked questions about Asort
What is the Asort company?
Asort is an Indian “co-commerce” platform that helps people start their own businesses by fusing affiliate marketing, social networking, and e-commerce. It gives locals, known as “A-Preneurs,” a platform to sell goods in a variety of categories, such as electronics, fashion, and home décor, and to get paid. The platform provides business opportunities, training, and a carefully chosen range of products.
Is the Ifazone company a fraud?
No concrete evidence suggests that Ifazone is fraudulent. Like all companies, it’s essential to research and gather reviews before making judgments. Always verify information from multiple trusted sources.
How is the Ifazone company?
Ifazone is known as a fashion brand. They offer a range of products. Before engaging with any company, it’s good to check reviews and ask for testimonials from previous customers.
Is Ifazone a good business company?
Some people have found success working with or purchasing from Ifazone. Like all businesses, experiences can vary. It’s crucial to do your research and make informed decisions.
Where is the head office of DBA or Ifazone?
The head office’s location might vary over time. As of my last update, it’s essential to check the official website or contact the company directly for current details.
What is the future of Ifazone?
Predicting a company’s future is challenging. However, like all businesses, Ifazone’s success will depend on market trends, management decisions, and customer satisfaction.
What is ifazone company?
Ifazone is known in the fashion sector, providing a range of trendy products. It’s good to consult their official website for a comprehensive overview.
How to join Asort?
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How many people work in Asort?
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Which is the direct selling company in India?
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Why do you join Asort?
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What is the rank of Asort in India?
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What is co-Commerce?
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Who is the founder of Asort?
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Is Asort a network marketing company?
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Is Asort a government or private company?
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Which is the best company in India to work?
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Who is the founder of Asort?
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What is the profile of Asort?
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Can I join DBA marketing Pvt. Ltd.?
If you’re interested in joining DBA Marketing Pvt. Ltd., it’s recommended to reach out to them directly or check their official website for career opportunities.
Why is Asort called co-commerce?
Asort is termed “co-commerce” because it emphasizes collaboration between various brands and sellers, aiming to mutually benefit and optimize sales and customer experiences.
What is Asort company?
Asort is a co-commerce platform in India, providing a collaborative space for brands and sellers to enhance their business reach and customer experience.
How to join Asort company?
If interested in joining Asort, the best approach would be to visit their official website, where they may have details on career opportunities or partnership programs.
What is work in DBA company?
The role in a DBA company would vary based on its industry and goals. It’s advisable to check the company’s official site or job postings for specifics.
What is Asort India’s first co-Commerce platform?
Asort claims to be India’s pioneer in co-commerce, providing a platform for various brands and sellers to collaborate and optimize their business processes.
What is an Asort?
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What are the 8 brands of Asort?
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Is Asort a good company?
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Who is the owner of Asort?
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Who is Roshan Bisht?
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asort company review
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Asort In News
Asort.com, a company in the co-commerce direct-selling industry, has been featured in the news for its growth, innovation, and impact on the Indian economy, particularly for empowering small businesses and individual sellers.
Recent news highlights include its “Asort Gold” initiative, its focus on community-driven models, and its success in reaching Gen Z and Millennial entrepreneurs.
📘 Asort Company Guide eBook
Explore the complete profile of Asort company in our exclusive eBook. Learn about India’s first co-commerce platform, its success story, and future vision.
📥 Download eBook (PDF)What Asort Community Say
Based on 50+ Recommendations | Rated 4.8 Out of 5
PK
Priya Kumari
City: Mumbai
★★★★★ 5/5
Joining Asort was the best decision of my life! I was struggling financially as a homemaker, but Asort gave me the opportunity to earn from home. Within 6 months, I started earning a steady income that helped my family. The support from the team is incredible and the products sell themselves!
RV
Rajesh Verma
City: Delhi
★★★★★ 4.5/5
I lost my job during the pandemic and was worried about my family's future. A friend introduced me to Asort and it changed everything. The business model is transparent and the earning potential is amazing. Today, I'm earning more than my previous salary and have financial freedom I never imagined.
SK
Sneha Kapoor
City: Bangalore
★★★★★ 5/5
As a young graduate, I wanted to start my own business but didn't have much capital. Asort provided the perfect platform with minimal investment. The training, products, and community support are outstanding. In just one year, I've achieved financial independence and built a strong network. Highly recommend!
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Asort In News
References
All the articles on Asort Guide are supported by verified and credible sources such as industry publications, news outlets, and retail/e-commerce insights. Our editors also check references of the articles to prioritize accuracy and relevance. Refer to our detailed editorial policy for more information.
- Celebrating 13 Years of Innovation: Roshan Singh Bisht, Co-Founder & CEO of Asort.com reflects on milestones & future of co-commerce ↗
- Gen Z and Millennial Entrepreneurs Thrive with Asort.com's Co-Commerce Model ↗
- Asort Enters Men's Grooming Market with Exclusive Mr. Huffman Collection ↗
- Asort Health Secures $26 Million in Funding for AI-based Healthcare Solutions ↗
- Roshan S Bisht Interview – Co-Founder & CEO, Asort ↗
- Asort.com Launches Asort Gold – A Revolutionary Model for Direct Sales Success ↗
- Ifazone Celebrates 12 Years of Collaboration with Asort ↗
- Women's Day 2025 Gift Ideas to Celebrate Women in Your Life ↗
- Why Fashion Styling is the Top Choice for Creative Entrepreneurs Today ↗
- Rakshabandhan 2024: Last Minute Gift Ideas for a Beauty-Conscious Sister ↗
About the Author
Last Updated on: 29 August 2025
Disclaimer: The information provided here is for educational and learning purposes only. It doesn’t cover every financial condition and might not be relevant to your personal situation. This information isn’t financial advice, isn’t meant for diagnosing any condition, and shouldn’t replace talking to a certified financial professional.
✔ Content Reviewed
Reviewed by amita — Written by Content Team on Nov 22, 2025