What Is Asort?
Asort is India’s first co-commerce platform that blends direct selling with community-powered entrepreneurship. Founded in 2011, this Gurugram-based brand is managed by Dynamic Beneficial Accord Marketing Pvt Ltd and co-founded by Roshan Singh Bisht . Today, it’s empowering thousands of individuals to grow as micro-entrepreneurs across Bharat.
How Does Asort Work?
Unlike traditional e-commerce, Asort operates on a partnership-based model . Individuals join as Seller Partners , promote exclusive fashion and lifestyle products, and earn commissions. It’s not just about selling—it’s about growing together.
Through coaching , training sessions , and mentorship programs, Asort helps partners sharpen their business skills. The idea is simple—build a community where success is shared.
Yes, you heard that right. Asort is the first of its kind in Bharat to use the co-commerce approach. It’s a hybrid model that combines direct sales, e-commerce, and affiliate marketing. The brand focuses on curating quality lifestyle and fashion products while enabling individuals to earn by promoting them.
Popular Brands Under Asort
Asort houses several in-house and partner brands . Each one targets a specific audience but shares one common goal: delivering high-quality, trendy, and affordable products.
Here’s a quick breakdown of Asort’s featured labels:
* Ifazone – Trendy men’s formal and casual clothing
* ABG (Another Bad Generation) – Unisex streetwear for bold, youth-driven fashion
* Kuefit – Activewear for men and women who love fitness
* Mr. Huffman – Premium semi-formal wear for modern gentlemen
* Amiiga – Elegant ethnic and fusion wear for women
* Earthyscent – Ethnic wear for men and women, inspired by tradition
* Solasta – Footwear collection crafted for comfort and style
These brands reflect style, culture, and self-expression—all under one co-commerce roof.
Beyond fashion, Asort’s catalog spans across various categories:
* Beauty & skincare
* Kitchen essentials
* Kids’ clothing
* Electronics & home appliances
It’s not just a clothing brand—it’s a lifestyle marketplace .
Training and Support for Seller Partners
Asort offers more than just commission. It provides regular coaching , mentorship, and digital tools to enhance every partner’s journey. Whether you’re a beginner or a pro, the platform equips you with what you need to grow.
From basic selling tips to in-depth product knowledge, everything is taught in-house. Partners even get access to weekly sessions with experts to keep their skills sharp and relevant.
Why People Trust Asort
Asort has won the trust of thousands of seller partners and customers by being transparent, reliable, and future-ready. It’s backed by consistent performance, quality assurance, and real impact.
Some reasons for its rising popularity include:
* Strong community support
* Clear earnings structure
* Frequent product launches
* Ethical business practices
* Vision aligned with Digital Bharat
It’s a platform built on values—and it shows.
Asort is more than just a direct-selling company—it’s a dream builder. With strong leadership, scalable product lines, and a community-first approach, it’s creating waves in India’s startup and fashion ecosystem.If you’re someone who wants to start a business, promote fashion , and grow with a tribe of like-minded entrepreneurs, Asort might just be the right place for you.

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Asort is an Indian co-commerce platform that started in 2011, allowing users to buy products and build businesses by selling them through a social and direct selling model
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