Asort company profile represents a groundbreaking shift in India’s e-commerce landscape. Founded in 2011, Asort pioneered the innovative “co-commerce” model that transformed how businesses and consumers interact in the digital marketplace. Unlike traditional online retail platforms, Asort built its success by combining commerce with community, creating a unique ecosystem where partners can both sell products and earn through networked relationships.
Furthermore, Asort has expanded beyond simply offering products to developing a comprehensive business framework that spans multiple categories including fashion, beauty, fitness, and home essentials. Through initiatives like the Sell & Earn program and Digital A-Preneur, the company has essentially democratized entrepreneurship across more than 20 Indian states. This article examines how Asort developed its distinctive business model, explores its diverse product portfolio, and analyzes the community-driven approach that has positioned it as a significant player in India’s evolving commerce sector.
In the bustling city of Mohali, Punjab, a revolutionary business concept took shape in 2011. Roshan Singh Bisht , first-generation entrepreneur, established Asort with a clear mission – to ignite the entrepreneurial spirit across India.
Officially registered as Dynamic Beneficial Accord Marketing Pvt. Ltd., the company began its journey with modest beginnings, operating initially from a single location.
What distinguished Asort from the outset was its foundational philosophy. Rather than simply creating another online marketplace, the founders envisioned a platform that would empower individuals to build their own businesses with minimal investment and maximum support . This vision stemmed from recognizing a significant gap in the Indian market – the absence of accessible entrepreneurial opportunities for everyday people, particularly in smaller cities and towns.
During these formative years, Asort focused primarily on developing its business model and establishing core operational systems. The founders meticulously crafted a framework that would eventually allow them to scale across multiple regions while maintaining their commitment to community empowerment.
At the heart of Asort’s innovative approach lies the concept of “co-commerce” – a next-generation business model that skillfully blends elements of direct selling, e-commerce, and social commerce 4. This pioneering framework represents a significant departure from traditional retail approaches by prioritizing collaboration over competition.
Co-commerce operates on several key principles:
This model bridges the gap between businesses and their ideal communities, connecting products with precisely the right audience 5. Additionally, it fosters a synergistic relationship where individual success contributes to the growth of the entire community 6. As India’s first co-commerce platform, Asort established itself as more than just a business – it became a movement toward collaborative entrepreneurship
A pivotal moment in Asort’s evolution came in 2016 when the company made a strategic shift from offline operations to a purely online platform 1. This digital transformation allowed Asort to significantly expand its reach while simultaneously creating a more inclusive and accessible entrepreneurial ecosystem.
Subsequently, the company developed its distinctive “Sell & Earn” program, enabling individuals to not only purchase products but also generate income through sales and referrals 2. This approach transformed passive consumers into active business partners with a vested interest in the platform’s growth.
The results of this transition have been remarkable. Asort currently impacts over one million lives across more than 20 states in India 7. Moreover, it has cultivated a robust community of nearly 300,000 partners who have found both financial independence and a sense of belonging within the Asort ecosystem 8.
What truly sets Asort apart is its deliberate focus on underserved markets. By targeting Tier 3 and Tier 4 cities, the company has created entrepreneurial opportunities in regions often overlooked by mainstream e-commerce 3. This strategic approach has allowed thousands of individuals to start businesses without leaving their localities, thereby contributing to economic development in smaller communities throughout India.
At its core, Asort operates through a hybrid model that merges traditional commerce structures with innovative earning opportunities. This distinctive approach allows the company to foster entrepreneurship at multiple levels while maintaining sustainable revenue streams.
Asort functions through a dual operational framework, serving both businesses and individual consumers. As India’s first co-commerce platform, the company strategically positions itself at the intersection of direct selling and e-commerce 9. On the B2B front, Asort partners with seller networks and vendor partners across 20+ states in India, creating a vast ecosystem of over one million lives 7.
The B2B aspect focuses on empowering entrepreneurs to start online businesses with zero investment by leveraging Asort’s digital infrastructure 9. These partnerships allow smaller businesses to access Asort’s established platform, thereby reducing traditional barriers to market entry.
Simultaneously, Asort maintains robust B2C operations through its online marketplace, where consumers can directly purchase products across various categories. This direct-to-consumer channel allows the company to gather valuable market insights while maintaining brand visibility.
The cornerstone of Asort’s revenue model is its innovative Sell & Earn program, which transforms regular consumers into active business partners. Through this system, participants earn Asort Points (APs) that convert to actual currency (2 AP = ₹1) 10.
Members can accumulate points through several avenues:
The program follows a tiered structure with increasing benefits:
As members progress through these ranks, they unlock additional income streams including group profits (earnings from team sales) and growth funds for learning and development.
Recognizing the power of social media influence, Asort launched the Digital A-Preneur Program to harness the potential of content creators. This initiative specifically rewards individuals for creating and sharing content about Asort products across platforms like Instagram and YouTube 12.
The program employs a structured reward system based primarily on content engagement:
Additionally, the initiative offers a referral program where participants earn bonuses for bringing new creators into the ecosystem, with rewards ranging from ₹500 for five referrals to ₹2,500 for twenty or more
Product sales form a substantial portion of Asort’s revenue, with an extensive portfolio spanning fashion, beauty, wellness, fitness, and home essentials 9. The company has strategically developed multiple in-house brands to diversify its offerings and maximize profit margins.
Besides direct product sales, Asort generates revenue by connecting businesses with relevant communities, effectively serving as an advertising platform 7. This creates a win-win situation where brands gain targeted exposure while Asort earns from facilitating these connections.
Furthermore, Asort has recently introduced “Asort Gold,” a simplified model designed to address challenges in the direct sales industry by offering enhanced incentives and quicker advancement opportunities 13. This innovation includes features like the Asort Gems reward system (1 Gem = ₹1) and a streamlined sign-up process to accelerate partner growth 14.
The backbone of Asort’s market presence is its collection of carefully developed in-house brands, each with its unique identity and target audience. These brands span across fashion, beauty, wellness, and home essentials, offering quality products at competitive prices.
Ifazone stands as Asort’s answer to everyday fashion needs. The brand focuses on providing quality basics with attention to fabric and comfort for both men and women. Their lineup includes well-fitted denim, casual t-shirts, and versatile bottoms that enhance the wearer’s personality without compromising on durability.
In contrast, Mr. Huffman occupies the premium menswear segment with meticulously crafted apparel that rivals high-end fashion labels in the Indian market. Launched after extensive development involving thousands of design hours, Mr. Huffman offers oxford shirts, blazers, ties, and men’s sunglasses that aim to set trends rather than follow them. The brand prides itself on exceptional quality that gives wearers a unique signature style unavailable elsewhere.
Amiiga serves as more than just a beauty brand—it positions itself as a companion for women. Its innovative multi-functional products include 2-in-1 lipsticks that double as cheek tints, complete with SPF-15 protection and tea tree oil for skin nourishment. The brand has expanded into perfumes with collections like Dejavu and BLOOM, plus smudge-proof kajal that promises long-lasting wear.
Solasta primarily focuses on footwear and accessories that define personal style. Their collection encompasses casual belts, reversible formal belts, wallets, and distinctive sock designs that add personality to everyday wear. Each Solasta product combines functionality with fashion sensibility.
Kuefit embodies Asort’s commitment to active lifestyles through its comprehensive fitness-oriented offerings. The brand features activewear for both men and women made with breathable, skin-friendly fabrics. Standout products include women’s joggers with reflective detailing for visibility during low-light workouts and mesh-textured sports shoes with lightweight cushioning. Kuefit has further expanded into fitness accessories and nutritional supplements designed to support overall wellness goals.
Rounding out Asort’s product ecosystem is their home and daily needs category. This diverse section encompasses bath products, home décor items, pooja essentials, and fresheners. The company has recently expanded this category, recognizing that modern lifestyle encompasses not just personal fashion but also living spaces and daily rituals. These products align with Asort’s vision of creating a comprehensive lifestyle experience that extends beyond clothing.
The heart of Asort’s success lies in its vibrant community ecosystem, a vast network that brings together diverse stakeholders under the co-commerce philosophy.
Asort has cultivated a remarkable community of 10 lakh+ partners spanning across India 15. This expansive network comprises three primary groups:
Through its collaborative model, Asort connects businesses offering premium products—such as IFAZONE apparel and Earthy Scent ethnic wear—directly to communities that appreciate them 5. This approach ensures products reach precisely the right audience while fostering a sustainable ecosystem where everyone contributes to collective growth.
Beyond providing products, Asort invests heavily in partner development through comprehensive training initiatives. The company offers expert-led sessions covering essential skills from digital marketing to business management 5. These programs are designed to equip partners with practical knowledge that drives immediate results.
Notably, Asort’s mentorship program pairs newcomers with experienced professionals who provide personalized guidance 16. This arrangement creates valuable knowledge transfer opportunities, helping partners navigate challenges effectively. As one A-Preneur remarked, “Asort feels like home—it’s where I found my confidence and my tribe” 17.
Asort implements a sophisticated incentive structure through its unique loyalty program. Partners earn Asort Points (APs) through personal purchases, community sales, and product referrals 11. These points, valued at 2 AP = ₹1, can be converted to actual currency 11.
The rank-based system offers increasingly attractive benefits as partners progress through titles like Patron, Promoter, Maven, and ACE 11. For instance, Promoters receive a 26% discount on purchases, whereas ACEs enjoy a substantial 57% discount 11. Furthermore, the company recognizes achievement through events like the Leadership Conclave, creating powerful moments where “dreams meet reality” 18.
Asort’s influence extends across more than 20 Indian states, demonstrating remarkable geographical reach 15. During the pandemic, when many businesses struggled, Asort sold 7 lakh units and connected half a million partners, proving the resilience of its co-commerce model 5.
The company’s zero-investment approach has been particularly beneficial for entrepreneurs in Tier 2 and Tier 3 cities 5. Consider Priya from Bhopal, who joined during the pandemic with no business experience. After utilizing Asort’s training resources, she began selling Amiiga cosmetics and now leads a team of 20 17. Likewise, Arjun, a college dropout from Jaipur, found financial stability through the platform 17.
These success stories illustrate how Asort transforms ordinary individuals into successful micro-entrepreneurs through accessible business opportunities and supportive community structures.
Behind Asort’s innovative co-commerce model stands a robust corporate framework that powers its nationwide operations. Officially registered as Dynamic Beneficial Accord Marketing Private Limited, the company has established itself as a significant player in India’s competitive direct-selling industry.
Asort operates under the legal entity Dynamic Beneficial Accord Marketing Pvt. Ltd., incorporated on September 21, 2011 4. The company maintains CIN number U51909PB2011PTC035491 with headquarters in Mohali, Punjab 19. According to regulatory filings, Asort functions as an active private limited company 4.
Reports regarding Asort’s workforce size vary considerably across sources. Some documentation indicates approximately 250+ employees 2, although certain industry databases suggest significantly higher numbers. The company reportedly experienced a 5% employee growth in recent years 20, demonstrating steady organizational expansion despite market fluctuations.
Asort competes primarily against established e-commerce giants:
Despite facing these formidable competitors, Asort has carved a distinctive niche through its co-commerce approach.
Asort stands as a remarkable testament to innovative business thinking in India’s competitive e-commerce landscape. This pioneering company transformed the traditional online retail model into a collaborative ecosystem through its co-commerce approach. Throughout its journey since 2011, Asort has consistently demonstrated how commerce and community can effectively blend to create sustainable business opportunities.
The company’s distinctive Sell & Earn program certainly represents one of the most compelling aspects of its business model. Partners earn through various channels – personal purchases, community sales, and product referrals – while progressing through increasingly rewarding membership tiers. Additionally, the Digital A-Preneur initiative has tapped into the power of social media influence, allowing content creators to monetize their online presence.
Perhaps most significantly, Asort has democratized entrepreneurship across more than 20 Indian states. The zero-investment business opportunity has proven particularly valuable for aspiring entrepreneurs in Tier 2 and Tier 3 cities who previously lacked access to such platforms. Success stories like Priya from Bhopal and Arjun from Jaipur highlight how the company transforms ordinary individuals into successful micro-entrepreneurs.
Asort’s diverse product portfolio spanning fashion, beauty, wellness, and home essentials further strengthens its market position. The carefully developed in-house brands – Ifazone, Mr. Huffman, Amiiga, Solasta, and Kuefit – each target specific consumer needs while maintaining quality standards.
Despite competing against established e-commerce giants, Asort has carved a distinctive niche through its unique co-commerce approach. The company essentially bridges the gap between businesses and their ideal communities, connecting products with precisely the right audience while fostering an environment where individual success contributes to collective growth. As India’s digital marketplace continues to evolve, Asort’s community-driven model offers valuable lessons about the power of collaboration over competition.
– https://cxotoday.com/press-release/asort-gears-up-to-commemorate-its-12th-founders-day/
[2] – https://asort-academy.com/asort-company-leading-the-co-commerce-revolution-in-india/
[3] – https://ians.in/vmpl/celebrating-13-years-innovation-roshan-singh-bisht-co-founder-ceo-asortcom-reflects-milestones-future-co-commerce
[4] – https://tracxn.com/d/companies/asort/__MuaDwP7MFs75lVVVa_jb7avO_EuMhH0DNLEJK6tG1II
[5] – https://asort-ace.com/unlocking-the-power-of-co-commerce-with-asort/
[6] – https://www.fibre2fashion.com/interviews/printinterview.aspx?Id=13803§ionType=industry-speak
[7] – https://blog.asort.com/what-is-asort/
[8] – https://mediabrief.com/co-commerce-platform-asort-gears-up-for-12th-founders-day/
[9] – https://martini.ai/pages/research/Asort.com-6e8eb93228719eceea47b1dd7366c666
[10] – https://asort-guide.com/asort-company-overview-everything-you-need-to-know/
[11] – https://asort.com/IncentivePlan.pdf
[12] – https://blog.asort.com/digital-a-preneur-program/
[13] – https://ians.in/vmpl/asortcom-launches-asort-gold-revolutionary-model-direct-sales-success
[14] – https://media-asort.s3.ap-south-1.amazonaws.com/uploads/resources/home/IncentivePlanAsortGold.pdf
[15] – https://asort-company.com/co-commerce-how-asort-is-redefining-online-business/
[16] – https://asort-academy.com/asort-empowering-direct-selling-with-comprehensive-training/
[17] – https://asort-community.com/inside-asort-empowering-indias-micro-entrepreneurs/
[18] – https://asort-community.com/asorts-entrepreneurial-journey-fueling-dreams-building-leaders/
[19] – https://asortfacts.blogspot.com/2020/04/asort-company-documents.html
[20] – https://growjo.com/company/Asort.com
[21] – https://cxotoday.com/press-release/asort-witnesses-remarkable-double-digit-growth-in-indias-direct-selling-fashion-industry/