Asort is a rapidly growing direct selling company in India, and if you are curious to know what Asort is all about, this article will give you all the details. 

Despite its growth, Asort has attracted both praise and criticism. While some claim it to be a scam, others see it as a legitimate business. So, what is the real story behind Asort? Let’s dive into the details.

what is the asort company?

Asort, officially known as Dynamic Beneficial Accord Marketing Private Limited (DBA), is an Indian direct selling company. Established in September 2011, it was co-founded by Roshan Singh Bisht and Natasha Singh. 

The company’s headquarters is in Mohali, Punjab. As a direct selling company, anyone can join as a direct seller, provided they complete a simple registration process that requires documents such as Aadhar card, PAN card, bank details, and passport-size photos.

Asort's Company Profile

Asort Company Profile

Asort Company Profile

Company NameDynamic Beneficial Accord Marketing Private Limited
CINU51909PB2011PTC035491
Date of Incorporation22/09/2011
DirectorsNatasha Singh, Roshan Singh Bisht
Registered AddressPlot No. 585, Sector-82, JLPL Industrial Area, S.A.S Nagar (Mohali), Punjab
Company CategoryCompany limited by shares
GST06AADCD9795R1ZLC
Customer Care0124-6906900
Websitewww.asort.com

Asort Products

The success of any company lies in the quality of its products. Asort is a product-based direct selling company, primarily dealing in fashion. However, it offers a wide range of products, including garments, accessories, and vendor products. Here’s a list of the key products offered by Asort:

Product List

Main ProductsCategories
GarmentsFashion
AccessoriesFashion
Asort KiranaGroceries
ElectronicsGadgets
Beauty and SkincarePersonal care
Home and KitchenHousehold
Health and WellnessSupplements
Festival ProductsSeasonal

When customers purchase Asort products, they earn Asort Points (AP), which can be used for discounts and income generation. The conversion rate is 2AP = 1 INR, and higher AP values come with fashion items like garments and accessories.

Asort’s Business Plan

Asort operates on a matrix system for its direct selling business model. To succeed in Asort’s business, one must focus on two primary tasks:

  1. Product Purchase and Sales: After joining, distributors buy Asort products and earn retail profits by selling them. The profit margin depends on the distributor’s level in the hierarchy.
  2. Recruiting Business Partners: Distributors also build their business by recruiting others to join their downline. Income increases as new members purchase products, and distributors earn profits based on their team’s performance.

Income Plan

Income TypesDescription
Saving on Consumption IncomeEarnings from personal purchases
Group ProfitIncome from team performance
Generation Profit of InfluencerBonus for higher levels
Generation Profit of ACEAdvanced income from larger teams
Generation Profit of ABOPassive income at higher levels

Pros and Cons of Joining Asort

Like any business, Asort has its advantages and challenges. Below is a summary of both.

Pros

  • High-income potential: With dedication, distributors can earn lakhs of rupees per month.
  • Free skill development training: The company offers training programs for self-improvement.
  • Opportunity for international travel.
  • Passive income: Once you reach higher levels like ACE or ABO, you can retire with a steady income.

Cons

  • No fixed salary: Earnings depend entirely on sales and team performance.
  • Leadership skills required: Success requires continuous learning and leadership development.
  • Initial income is low: In the beginning, building a large team is crucial for significant earnings.

In conclusion, Asort offers a lucrative business model for those who are motivated and willing to put in the effort. However, it’s important to note that it’s not for everyone, especially those looking for fixed salaries. If you have the drive to succeed, Asort can be a great platform to achieve your financial goals.