Asort Co-commerce - Revolutionizing Direct Selling in India

Dynamic Beneficial Accord Marketing Private Limited (DBA®) is a trailblazer in India’s direct-selling and e-commerce industry. Founded in 2011 by Mr. Roshan Singh Bisht, the company has redefined the way fashion and entrepreneurship intersect.

 Headquartered in Mohali, Punjab, DBA® has empowered millions of individuals across India by offering them opportunities to run their own independent businesses while staying fashionable. 

With a mission to revolutionize direct sales, DBA® has become a household name for affordable, trendy fashion and entrepreneurial growth

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DBA® was established with a clear vision: to create a homegrown social selling fashion marketplace that empowers people globally. The company’s mission revolves around integrity, humility, customer satisfaction, and care for the community. By combining fashion with a multi-level marketing strategy, DBA® has built a robust ecosystem where Independent Business Owners (IBOs) thrive. The company’s philosophy of “helping people who help themselves” has resonated deeply with millions, making it a trusted name in the industry

Product Portfolio: A Blend of Style and Affordability

DBA® offers an extensive range of fashion products under its six homegrown brands:

  1. Ifazone®: A brand focused on basics, offering clean and stylish clothing for men and women.

  2. Mr. Huffman®: A premium menswear brand known for its meticulously crafted apparel.

  3. Earthy Scent®: A brand that modernizes Indian ethnic wear, blending tradition with contemporary styles.

  4. Another Bad Generation (A.B.G.)™: India’s first streetwear brand, catering to the youth with bold and artistic designs.

  5. Kuefit™: A sportswear brand that combines athletic functionality with style.

  6. Solasta Shoes™: Footwear that blends comfort, glamour, and personality

These brands cater to every fashion need, from casual wear to ethnic attire, ensuring that customers stay trendy without breaking the bank.

Empowering Entrepreneurs: The DBA® Business Model

DBA® operates on a direct-selling model, creating opportunities for individuals to become micro-entrepreneurs.

The company provides training, resources, and a platform for IBOs to build their own businesses. With over 10 lakh partners across India

 DBA® has fostered a community of motivated individuals who earn while they shop and sell. The company’s e-commerce platform, Asort™, further enhances this ecosystem by offering a seamless shopping experience and rewarding customers with Asort points for every purchase

Milestones and Achievements

Since its inception, DBA® has achieved remarkable milestones:

  • 2011: Became India’s first direct-selling fashion company.

  • 2014: Recorded a 492% CAGR growth in fashion consultants.

  • 2016: Achieved a 105% growth in turnover.

  • 2017: Launched Earthy Scent® and Mr. Huffman® brands.

  • 2018: Introduced India’s first streetwear brand, A.B.G.™1.

These achievements reflect DBA®’s commitment to innovation and growth.

Asort™, DBA®’s e-commerce platform, is a one-stop shop for fashion, lifestyle, and daily needs. With over 200+ new products launched every week, Asort™ offers a diverse range of products, including electronics, fitness accessories, and beauty products. The platform also supports micro-entrepreneurs by enabling them to earn through referrals and sales. Asort™ has become a glocal (global + local) platform, connecting vendors and customers across India

Dynamic Beneficial Accord Marketing Private Limited (DBA®) has transformed the direct-selling and e-commerce landscape in India. With its innovative business model, diverse product portfolio, and commitment to empowering individuals, DBA® continues to inspire millions. As the company expands its reach and impact, it remains a beacon of hope for aspiring entrepreneurs and fashion enthusiasts alike.

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