Thousands of people in India search ‘what is Asort company’ every week. Most of them think Asort is either an MLM with a shopping app, or a shopping app with a referral program.
The answers to both are false. In fact, knowing the answer to Asort will change the way you evaluate the platform.
Asort company, or its official name Dynamic Beneficial Accord Marketing Pvt. Ltd., is an Indian Co-Commerce platform. We are the first of our kind and since our founding in 2011, have built a community driven commerce model that no other startup in India has built.
Our model has survived a recession, the pandemic, and the 5 Year mortality rate that Indian startups have.
Here is a simple explanation to the operations of Asort. Asort has its own in-house design and manufacturing to own an entire portfolio of lifestyle products in the categories of what a consumer may need in fashion, beauty, fitness, accessories and essentials for the home.
Instead of going down the path of opening a retail outlet or an online storefront, Asort sells their products via a network of 10 lakhs partner-entrepreneurs who share and sell the products through their social network.
The company oversees all supply chain functions: from product conception through manufacturing and quality inspections to warehousing and shipping. Our partners engage with the demand chain through sharing, advertising, referring, and creating a community for the products they use and support.
Prior to the establishment of Asort, India’s commerce ecosystem comprised two main models. Both had a fundamental weakness in their design that left a lot of value unclaimed.
E-commerce portals provided access to a plethora of products, but monopolized the financial benefit of your personal referral. You could tell your friends to buy a product from the e-commerce portal and you would earn nothing for your effort, even if all ten friends bought the product.
The other model, direct selling, compensated you for your referrals. Unfortunately, like the e-commerce model, the structure of earnings was often inverted. To earn a commission, you had to recruit more people than the number of actual product purchases. Thus, the benefit of ensuring that the recruits were satisfied with their purchases was lost.
Length of operation in the Indian start-up landscape denotes reliability as most start-ups wither away or get merged within 5 years.
Asort has no such issues; they have been operational since 2011, and after 14 years they are still active, filing reports and their partner network is expanding.
Currently they have more than 10 lakh partners from 20 Indian States; Roorkee, Jamshedpur, Dehradoon, and numerous other Tier 2 and 3 locations have a major concentration of partners.
This distribution is intentional as Asort’s leadership are aware that well paying formal job opportunities are few and community driven businesses based on self investment are most needed in these areas.
The pandemic showcased the model’s resilience. While the rest of India’s retail industry was busy seeing sales dwindle, Asort was busy selling 7 lakhs of units and bringing on 5 lakhs of new partners.
A business seeing growth while other businesses are seeing losses is a business that is not relying on positive business environments. It is a business that is resilient while other businesses are relying on retail.
The other side of resilience is the product side, and in this case, it is Asort’s 7 brands. They are as follows: Ifazone, Mr. Huffman, Amiiga, Kuefit, Solasta, Cape & Cloth, and ABG. Asort designs, manufactures, and oversees the quality control of all the products in all of their brands.
They do not work with third party sellers. If a partner of Asort is promoting one of the products, it is a product that is directly accountable to Asort and thus protects consumer trust.
At its core, Asort is legitimate, 14 years in the business, DIPP-recognised, and selling actual products. It is not a MLM, a pyramid scheme, or a passive income scheme. It is a business endeavor that rewards partners in the same proportion as the effort and community development is undertaken.
Asort connects fashion-forward shoppers with a thriving community of co-sellers. Discover curated lifestyle products, exclusive brands, and unbeatable deals — all in one place. Shop smart. Earn smarter.
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📍 Asort Co-Commerce Pvt. Ltd.
Noida, Uttar Pradesh, India
Registered Office: Asort Co-Commerce Pvt. Ltd., Noida, Uttar Pradesh, India
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