Asort: Revolutionizing E-Commerce in India Since 2011

Asort has been selling in India since 2011 and describes itself as the country's first co-commerce company. This page follows the story from that start to the figures the company reported in early 2025, and notes which of those figures are the company's own.

How it began

Asort says it started in 2011 with the launch of its first brand, Ifazone, under the leadership of Roshan Singh Bisht. The legal entity is Dynamic Beneficial Accord Marketing Private Limited, now registered in Gurugram, Haryana. For more on the founder, see the post on how a passion became reality.

What the company reported in 2025

These are Asort's own figures. They sit alongside other company statements about members, so ask for the definitions. For instance, other posts mention a community of more than 10 lakh members, which is a different measure.

Independent Business Owners

IBOs are individuals who start and grow a business as part of Asort, whether as a side income or a larger effort. The company says they get access to products at affordable prices, and that they can earn rewards for their contribution. See selling on Asort for the steps.

Loyalty, training and community

Asort describes a loyalty program for seller partners, training sessions and events. The newer version is Asort Gold, which uses Gems; our Gold guide explains it. Founder's Day events, covered in the 12-year milestone post, mark the company's anniversary.

How to read all this

• A product count tells you range, not quality.
• Delivery pin codes tell you where an order might arrive, not how fast.
• Member numbers do not tell you what members earn.

Check the company through the MCA guide and ask care@asort.com for details. The company's own page is at asort.com/about-us.