Asort Company Overview: Everything You Need to Know
Asort is a rapidly growing direct selling company in India, and if you are curious to know what Asort is all about, this article will give you all the details.
Despite its growth, Asort has attracted both praise and criticism. While some claim it to be a scam, others see it as a legitimate business. So, what is the real story behind Asort? Let’s dive into the details.
what is the asort company?
Asort, officially known as Dynamic Beneficial Accord Marketing Private Limited (DBA), is an Indian direct selling company. Established in September 2011, it was co-founded by Roshan Singh Bisht and Natasha Singh.
The company’s headquarters is in Mohali, Punjab. As a direct selling company, anyone can join as a direct seller, provided they complete a simple registration process that requires documents such as Aadhar card, PAN card, bank details, and passport-size photos.
Asort's Company Profile
Asort Company Profile
| Company Name | Dynamic Beneficial Accord Marketing Private Limited |
|---|---|
| CIN | U51909PB2011PTC035491 |
| Date of Incorporation | 22/09/2011 |
| Directors | Natasha Singh, Roshan Singh Bisht |
| Registered Address | Plot No. 585, Sector-82, JLPL Industrial Area, S.A.S Nagar (Mohali), Punjab |
| Company Category | Company limited by shares |
| GST | 06AADCD9795R1ZLC |
| Customer Care | 0124-6906900 |
| Website | www.asort.com |
Asort Products
The success of any company lies in the quality of its products. Asort is a product-based direct selling company, primarily dealing in fashion. However, it offers a wide range of products, including garments, accessories, and vendor products. Here’s a list of the key products offered by Asort:
Product List
| Main Products | Categories |
|---|---|
| Garments | Fashion |
| Accessories | Fashion |
| Asort Kirana | Groceries |
| Electronics | Gadgets |
| Beauty and Skincare | Personal care |
| Home and Kitchen | Household |
| Health and Wellness | Supplements |
| Festival Products | Seasonal |
When customers purchase Asort products, they earn Asort Points (AP), which can be used for discounts and income generation. The conversion rate is 2AP = 1 INR, and higher AP values come with fashion items like garments and accessories.
Asort’s Business Plan
Asort operates on a matrix system for its direct selling business model. To succeed in Asort’s business, one must focus on two primary tasks:
- Product Purchase and Sales: After joining, distributors buy Asort products and earn retail profits by selling them. The profit margin depends on the distributor’s level in the hierarchy.
- Recruiting Business Partners: Distributors also build their business by recruiting others to join their downline. Income increases as new members purchase products, and distributors earn profits based on their team’s performance.
Income Plan
| Income Types | Description |
|---|---|
| Saving on Consumption Income | Earnings from personal purchases |
| Group Profit | Income from team performance |
| Generation Profit of Influencer | Bonus for higher levels |
| Generation Profit of ACE | Advanced income from larger teams |
| Generation Profit of ABO | Passive income at higher levels |