Interview with Asort CEO – Roshan Singh Bisht

Roshan Singh Bisht is one of the most prominent names in direct selling in India, having turned ideas into ventures for over 15 years.

 As the co-founder and CEO of Asort, he has transformed the coorporation from modest beginnings to India’s first “Bharat Made’’ co-commerce platform. 

Even as a first-time founder, Roshan has demonstrated tremendous grit and entrepreneurial prowess which has yielded impressive outcomes.

In 2008, Roshan joined DCHL in Hong Kong which marked the start of his journey. For 2 years, he was submersed into the world of direct selling and developed the groundwork that would later become Asort. He took the bold step to co-found Asort in 2011 and launched the vision he had for his brand new platform.

One of the major milestones was achieved in 2017 when Roshan launched Asort Brands. Under his leadership, the introduction of beloved brands like IFAZONE, Huffman, Kuefit, Amiiga, and Solasta in 2018 helped Asort mark its presence in the industry. 

With his innovative perspective, Roshan has been able to not only expand the business but also transform the landscape of social co-commerce in India, especially in small towns and cities where Asort has become a trusted name.

Roshan’s innovation track record is self-evident. As demonstrated with his development of Commerce-AP with SOR in 2020 and the launch of the Asort online marketplace in 2021, he has managed to stay at the forefront of direct selling and e-commerce. Under his leadership, Asort has become one of the market leaders

It is equally commendable to note that Roshan’s vision for the future of Asort is quite optimistic. He aims to grow the platform not just within India but also extend its reach to other countries, thereby enabling businesses to thrive and expand without any hindrances

Through Roshan’s relentless dedication, Asort has achieved significant growth, claiming to serve over 30 million users and processing over 120 million transactions. These figures truly capture the estimation of trust and confidence people place upon the platform and its visionary leader.

The remarkable accomplishments and vision of Roshan Singh Bisht showcase a steadfast commitment to proactive leadership in innovation, entrepreneurial support, and the cultivation of new opportunities for micro-entrepreneurs.

 It is exactly this devotion which helps propel Asort to lead the industry of direct selling, poised for growth.

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